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And no matter which risk you take when you “experiment”, have a back-up plan in case what you’re trying gets your video rejected.Īs mentioned above, App Preview videos are device-specific: you need different resolutions for different devices. What you can do about this is get a clear understanding of the App Store video guidelines and specifications, so that you know when you are in the “grey area”. When navigating the iOS App Store you might see videos that blatantly violate Apple’s guidelines or that have parts for which the video for your app got rejected.
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The main points of these app store video guidelines are:
#Appstore app store install#
They are a great way to go beyond still images (screenshots) and really show what your app is all about through video.Īs a result, the right videos should increase your apps’ overall conversion rate and help you acquire more engaged users (even more so if you’re running Apple Search Ads) that already know which value your app brings to the table.Ī word on App Store video guidelines and “experimenting”Īpple defined app store video guidelines and iTunes specifications that app publishers are supposed to follow when producing their videos, mostly to ensure consistency between apps as well as to make sure App Store visitors don’t feel scammed on after they actually install the app. Why should you care about app store videos?Ī quick visit to the App Store from your iOS device should give you the answer: videos are some of the most visible creative assets on the App Store for your app. Note: when referring to “App Previews” across all our blog resources we are talking only about videos for the iOS App Store (not for other stores like the Google Play Store). App Store Preview videos display both in the App Store search results and on your Product Page (App Store listing) and as Apple puts it “they’re key in helping users discover and learn about your app”. What Apple calls an “App Preview” is a video for your iOS app that you can upload on the App Store.